Show the brand in the wild.
The goal was to capture lifestyle content of customers interacting and engaging with the brand — real-time feedback that showcases the essence of the Alchy Cocktails brand identity. Not staged. Not scripted. Authentic.
A clear plan, executed end to end.
HEARTH™ brought a clear outline for how the project would be approached, with intentional concepts mapped before a single frame was shot. The team coordinated release waiver documentation, engaged directly with the public, and — once the capture date was set — was present from beginning to end.
Five videos. Better than expected.
Alchy Cocktails received five videos that exceeded expectations, with concepts captured in great detail. All five went straight to social media — earning approximately 73K views and 613 likes.
"When a Brookie was asked why she chose Alchy Cocktails, her response was 'First of all, these do the job…'. Which is a good representation of why people continue to come back."
— Gregory Etienne, Alchy Cocktails
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